Brand & product experience
EMME
Giving a practical product a distinctive brand world.
Brand concept, identity and product storytelling shaped around Scandinavian-inspired simplicity.
Visit the websiteThis work was delivered by Declan through his in-house role at Passion4Hair. It is included as evidence of the hands-on experience behind p4dotdigital.
one consistent identity and digital experience
Brand concept, identity and product storytelling shaped around Scandinavian-inspired simplicity.
The brief
What the business needed.
A familiar product category needs a clear point of view. EMME’s identity had to connect the appearance of its hair tools with their practical details, giving the range a recognisable story across its brand and digital presentation.
The approach
How the pieces came together.
Define a recognisable territory
The brand concept draws on Scandinavian-inspired simplicity. Naming, positioning and visual direction give the range a consistent foundation.
Explain the product details
Product storytelling connects the materials and construction with how the tools are used. The aim is to make the features understandable alongside the visual identity.
Carry the identity online
The website brings the philosophy and products together in a focused brand experience, with routes towards the range and its distribution.
The delivery
What was delivered.
- Brand concept, naming and positioning
- Visual identity and art direction
- Brand messaging
- Product-feature storytelling
- Website design and development
The result
A result you can assess.
A coherent brand and digital experience with a distinctive visual direction and a clear way to explain the product range.
What this means for a similar business
Product branding works best when the visual identity and useful product information tell the same story.
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