Search & content audit
We review your important pages, indexability, internal links and the questions customers ask before buying. The output is a prioritised plan tied to your services and commercial goals.
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Marketing / SEO & AI search visibility
Make your expertise easier to find. And understand.
SEO and generative engine optimisation (GEO) for UK SMEs. We help you explain your services clearly, publish credible evidence and remove the website barriers that make your business harder for search engines and AI search tools to understand.
Discuss your next stepIs this where you are?
Start with the business problem.
You want to be considered when someone searches for a business like yours or asks an AI assistant who can help. Your website needs to explain what you do, who you help and why someone should trust you.
What you leave with
A clearer, technically accessible website with useful service content, connected case studies and a practical way to monitor search visibility and enquiries.
What we can deliver
The work behind the result.
We agree the combination your business needs in a clear project scope.
Useful answers & project evidence
Service pages, case studies and guides that answer specific buying questions. We explain the work and its limits, attribute results accurately and link relevant evidence to the service it supports.
Technical & business clarity
Crawlable text, page titles, canonical URLs, sitemaps and appropriate structured data. We review search crawler access and consistency between your website and relevant public business profiles.
Measurement & ongoing refinement
Search Console and analytics can track search traffic, identifiable AI referrals and enquiries. A recorded set of representative AI questions can provide a repeatable spot-check; results vary and are not a complete visibility score.
How it happens
Direct conversations.
Clear decisions.
You work with Declan from the first brief through the agreed delivery.
- Establish the current search and enquiry baseline.
- Map buyer questions to services and supporting evidence.
- Improve priority pages and technical foundations.
- Monitor discovery, referrals and qualified enquiries.
Relevant experience
See the work behind the offer.
These projects demonstrate the platform, content and commercial experience behind the service. They are not presented as measured GEO results.
Read case study Full rebrand & website
The Strand Hull
Brand concept, approval and rollout with a website designed around expertise, personal advice and a clear route to booking.
Passion4Hair1,000+
Read case study SKUs across the trade catalogue
B2B ecommerce & ongoing development
Passion4Hair
A B2B commerce build and continuing development for a multi-brand professional haircare business.
Delivered through Declan’s role at Passion4Hair
Read case study Ecommerce build & commercial launch
Malibu C UK
An end-to-end ecommerce build followed by a commercial rollout across paid channels and ongoing store development.
Delivered through Declan’s role at Passion4HairBefore we start
A few useful answers.
What is GEO?
Generative engine optimisation describes work intended to improve how a business can be discovered and understood in AI-generated answers. It overlaps substantially with SEO: clear information, accessible pages and trustworthy evidence remain central.
Can you guarantee ChatGPT or Google will recommend us?
No. AI services and search engines decide which sources to retrieve, cite or recommend. We can improve the content and technical conditions within your control, then measure what we can observe. We do not sell guaranteed mentions.
Do we need special AI markup or an llms.txt file?
Google says no special AI files or schema are required for its AI search features. The priority is accessible, useful content and established SEO foundations. A file or schema change alone is not a recommendation strategy.
How will we know if it is working?
We agree a baseline and monitor relevant search traffic, identifiable AI referrals, enquiries and lead quality. Google includes AI-feature traffic within its overall Web search reporting, so it should not be presented as a separate precise AI traffic total.
Our approach follows Google’s AI search guidance and OpenAI’s search crawler documentation. Read our practical guide to AI visibility
Your next chapter
What does your business need next?
You don’t need a finished brief. Tell us where you are, what is getting in the way and where you want to go.
Start a project