Full rebrand & website
The Strand Hull
A complete rebrand, carried from concept into the customer experience.
Brand concept, approval and rollout with a website designed around expertise, personal advice and a clear route to booking.
Visit the website
one connected brand and website project
Brand concept, approval and rollout with a website designed around expertise, personal advice and a clear route to booking.
The brief
What the business needed.
The Strand needed an identity and website that communicated the care behind its services. A prospective customer might arrive with a specific concern or uncertainty about what to book. The brand had to feel confident and recognisable, while the website made the next step easy to understand.
The approach
How the pieces came together.
Start with the business and approve the direction
The rebrand was developed from concept through approval, establishing a coherent visual identity and presentation. That approved direction became the basis for the rollout and website rather than a standalone logo exercise.
Translate expertise into useful content
Messaging, service information and the website structure explain what the salon offers and how personal advice shapes the experience. The content makes the salon’s approach easier to understand before a customer visits.
Create a clear next step
Booking and consultation routes connect the brand promise to an action. Team, service and practical information help prospective customers make a more informed choice.
The delivery
What was delivered.
- Brand concept and creative direction
- Visual identity development
- Concept review and approval
- Brand rollout
- Website strategy and copy
- Responsive design and development
- Booking and consultation journeys
The result
A result you can assess.
A complete brand and website experience that presents The Strand consistently and gives customers clear routes to consultation and booking.
What this means for a similar business
When the brand and website develop together, the positioning can carry through into the information customers read and the actions they take.
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