Complete Shopify build

MRLS Skin

A skincare store, taken from the brief to a completed build.

An end-to-end Shopify project bringing the collection, customer information and buying journey together.

SectorSkincare ecommerce
ScopeComplete Shopify build
Project deliveryDeclan Digby-Smith
Hero imagery prepared for the MRLS Skin Shopify build
Hero imagery prepared for the MRLS Skin Shopify build. Project imagery; live websites may evolve.
End to end

Shopify design, build and handover

An end-to-end Shopify project bringing the collection, customer information and buying journey together.

The brief

What the business needed.

MRLS Skin needed a complete ecommerce experience for its skincare collection. The store had to present the range clearly, reflect the brand and cover the practical details of buying online. Completion depended on both the storefront and the setup behind the order.

The approach

How the pieces came together.

01

Build a consistent product experience

The Shopify store was developed using the Prestige theme. The work brought the brand presentation and product catalogue together into a coherent experience across the key shopping pages.

02

Work through the commercial details

Product setup and delivery configuration were handled as part of the build. The customer journey needed to move from browsing the collection to understanding the order and its delivery options.

03

Finish the buying journey

The project was carried through to sign-off, a completed test order and handover. That made the checkout experience part of the completion process, alongside the visible design.

The delivery

What was delivered.

  • Shopify store design and build
  • Prestige theme development
  • Product and collection setup
  • Customer-facing content
  • Delivery configuration
  • Test-order completion
  • Final sign-off and handover

The result

A result you can assess.

A completed Shopify store for MRLS Skin, with the initial ecommerce build signed off and handed over. The buying journey was included in completion through a test order.

What this means for a similar business

A successful handover requires more than finished page designs. Product structure, delivery information and the buying journey all need to be considered as part of the project.

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