Catalogue & merchandising
Product structure, variants, collections, navigation and discovery planned around the range. We consider how customers browse by brand, product type or need, and how the team will maintain the catalogue.
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Websites & commerce / Shopify, B2B & B2C ecommerce
Built for the business behind the basket.
Ecommerce strategy, Shopify builds and ongoing development for consumer brands and trade businesses. From a first skincare collection to a wholesale catalogue with more than 1,000 SKUs, the work starts with how customers buy and how your team operates.
Discuss your next stepIs this where you are?
Start with the business problem.
You’re launching a product business, moving a growing catalogue online or improving a store that is difficult to shop or manage. Trade and consumer customers may need different journeys, information and account arrangements.
What you leave with
A store with a considered catalogue, clear buying information and a tested route from product discovery to order confirmation.
What we can deliver
The work behind the result.
We agree the combination your business needs in a clear project scope.
Store design & build
Homepage, collection and product experiences shaped around your brand and offer. We develop the selected Shopify theme and agree where additional functionality earns its place.
Commercial setup
Delivery rules, payment setup, customer information and the agreed integrations are considered as part of the build. B2B requirements such as access, pricing and account workflows are scoped against the platform and plan.
Launch & ongoing development
We check key buying journeys and support launch, then prioritise improvements to product content, merchandising and campaigns. Marketing and reporting can be included in a wider engagement.
How it happens
Direct conversations.
Clear decisions.
You work with Declan from the first brief through the agreed delivery.
- Map products, customer types and operational requirements.
- Build the catalogue and agree the store experience.
- Configure the agreed commercial rules and check orders.
- Launch with a clear handover and improvement plan.
Relevant experience
See the work behind the offer.
Passion4Hair1,000+
Read case study SKUs across the trade catalogue
B2B ecommerce & ongoing development
Passion4Hair
A B2B commerce build and continuing development for a multi-brand professional haircare business.
Delivered through Declan’s role at Passion4Hair
Read case study Complete Shopify build
MRLS Skin
An end-to-end Shopify project bringing the collection, customer information and buying journey together.
Read case study B2C ecommerce & ongoing development
SalonLove
A B2C commerce platform connecting product discovery, merchandising and an evolving commercial offer.
Delivered through Declan’s role at Passion4HairBefore we start
A few useful answers.
Have you built a large B2B catalogue?
Yes. Declan built and continues to develop Passion4Hair’s B2B ecommerce platform, covering more than 1,000 SKUs. That experience sits alongside B2C builds for SalonLove, MRLS Skin and Malibu C UK.
Do you handle the whole Shopify build?
Yes. An end-to-end scope can cover structure, theme development, product content, delivery configuration, payments, testing and handover. We identify what your team needs to supply and any paid apps or theme costs at the outset.
Can you help after the store launches?
Yes. Ongoing support can cover store development, merchandising, content, campaign landing pages and commercial reporting. We agree priorities around the business rather than making changes for their own sake.
Your next chapter
What does your business need next?
You don’t need a finished brief. Tell us where you are, what is getting in the way and where you want to go.
Start a project