B2B ecommerce & ongoing development
Passion4Hair
A trade business. More than 1,000 SKUs. An evolving platform.
A B2B commerce build and continuing development for a multi-brand professional haircare business.
Visit the websiteThis work was delivered by Declan through his in-house role at Passion4Hair. It is included as evidence of the hands-on experience behind p4dotdigital.
SKUs across the trade catalogue
A B2B commerce build and continuing development for a multi-brand professional haircare business.
The brief
What the business needed.
A professional wholesale catalogue needs to serve buyers with very different starting points. Some know the exact colour or product they need; others browse a brand or product category. The platform also has to remain useful to the team maintaining a large range and changing commercial priorities.
The approach
How the pieces came together.
Give a broad catalogue a clear structure
The store organises the range through brands, professional categories and product types. This helps make a large catalogue navigable and gives the business a consistent structure for adding and maintaining products.
Design around the trade customer
The buying experience includes professional product information and routes to customer accounts. The work is shaped around a B2B relationship, where the platform supports customers returning to the business as well as discovering it.
Develop beyond launch day
The platform is built and continually developed through Declan’s role at Passion4Hair. Ongoing work connects website changes, catalogue management and commercial activity to the practical needs of an operating business.
The delivery
What was delivered.
- B2B ecommerce platform build
- Multi-brand catalogue architecture
- Product and collection presentation
- Trade customer journeys
- Website content and merchandising
- Ongoing platform development
The result
A result you can assess.
A working B2B commerce platform supporting a catalogue of more than 1,000 SKUs, with continuing development as the business changes. The scale demonstrates catalogue complexity and experience of running an active trade platform.
What this means for a similar business
Ecommerce decisions need to work for customers and the team behind the store. A catalogue that is easy to understand and maintain gives a growing business a stronger foundation.
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