Discovery & positioning
We examine your audience, competitors, offer and ambitions. Together we define what customers should understand about you, why it matters and how to explain it clearly.
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Branding / Branding & rebrands
A brand that fits the business you’re becoming.
Brand strategy, visual identity and rollout for SMEs launching something new or moving beyond an identity they have outgrown. We connect what you stand for with what customers see, read and remember.
Discuss your next stepIs this where you are?
Start with the business problem.
You have a good business, but the way you present it is inconsistent, dated or difficult to explain. Or you’re launching a new offer and need a clear identity before investing in a website, packaging or marketing.
What you leave with
One approved direction and a practical identity system that can be used across your website, social content, print and customer touchpoints.
What we can deliver
The work behind the result.
We agree the combination your business needs in a clear project scope.
Concept & identity
A creative direction covering the logo system, colour, typography and visual language. Concepts are reviewed together before the chosen direction is developed and approved.
Messaging & guidelines
Your proposition, tone and key messages, supported by usable guidelines. The scope can include website copy, brand templates and guidance for the people producing your content.
Rollout across the business
We carry the approved identity into the agreed touchpoints: websites, social assets, stationery, signage, packaging and campaign materials. Priorities and production requirements are set in the brief.
How it happens
Direct conversations.
Clear decisions.
You work with Declan from the first brief through the agreed delivery.
- Understand the business and agree the positioning.
- Review concepts and approve a creative direction.
- Develop the identity, messaging and usage rules.
- Apply the system to the agreed launch materials.
Relevant experience
See the work behind the offer.
Read case study Full rebrand & website
The Strand Hull
Brand concept, approval and rollout with a website designed around expertise, personal advice and a clear route to booking.
Read case study Full rebrand & multi-site websites
Feathers Collective
A full rebrand and connected websites for a salon group, balancing a shared identity with local information.
Delivered through Declan’s role at Passion4Hair
Read case study Brand & product experience
EMME
Brand concept, identity and product storytelling shaped around Scandinavian-inspired simplicity.
Delivered through Declan’s role at Passion4HairBefore we start
A few useful answers.
Can you handle the rebrand and website together?
Yes. We can take a project from discovery and brand approval through copy, website design, development and rollout. The Strand Hull and Feathers Collective show how the identity and digital experience can be developed together.
Do we need to replace our logo?
Not necessarily. Discovery may point to a focused refresh of messaging, typography or application. We agree the problem before deciding how much of the identity needs to change.
What will we be able to use after handover?
The agreed final identity files and guidelines, with the formats and templates set out in the scope. Print production, third-party licences and additional rollout items are identified separately.
Your next chapter
What does your business need next?
You don’t need a finished brief. Tell us where you are, what is getting in the way and where you want to go.
Start a project