Brand, packaging & ShopifyLaunch preparation
Faye & Field
A new brand, from its first identity to a store taking shape.
Brand identity, packaging, collection stories and a Shopify storefront being prepared for the launch of a countryside-inspired lifestyle brand.
An own-brand project developed by Declan, included as hands-on brand and ecommerce experience.
The digital presence
The project website.
- Faye & Fieldfayeandfield.com
identity, products and commerce developed together
Brand identity, packaging, collection stories and a Shopify storefront being prepared for the launch of a countryside-inspired lifestyle brand.
The brief
What the business needed.
Creating a new consumer brand means making many connected decisions: its identity, product presentation, packaging, stories and online store. They need to feel like parts of the same business.
The approach
How the pieces came together.
Establish the brand world
The identity and collection stories draw on the British countryside and everyday rituals, giving the range a consistent point of view.
Carry the identity into the products
Packaging artwork and lifestyle imagery bring that direction into the way the collection is presented.
Build the store around the range
Shopify development connects the product catalogue, collection structure and brand content as the business prepares for launch.
The delivery
What was delivered.
- Brand identity and visual direction
- Collection naming and storytelling
- Product packaging artwork
- Lifestyle image direction
- Shopify storefront development
- Launch preparation
The result
A result you can assess.
An approved brand and product presentation, with the Shopify storefront being prepared for launch.
What this means for a similar business
Developing the brand, packaging and store together helps a new product business present a consistent experience from first impression to purchase.
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